Sunday, June 6, 2010

Corporate Sponsorships Aid NASCAR Diversity

Despite a recognition of a sport, NASCAR has often been described by critics as a White man’s sport. With a exception of a couple of trailblazers, such as ESPN NASCAR analyst as well as former NBA All-Star Brad Daugherty, most coverage of racing includes unequivocally couple of faces of color or women.

However, NASCAR farrago has been at a top of a sports agenda for a past 6 seasons as a result of its Drive for Diversity initiative. The module seeks to rise minority as well as womanlike drivers as well as crew members as well as give them a event to contest against established NASCAR talent.

One such particular receiving advantage of NASCAR farrago is 19-year-old racing sensation Michael Cherry, who is in his second year in a Drive for Diversity module as well as not long ago perceived sponsorship from Nationwide Insurance.

”It’s an respect to await Michael Cherry as he works his way up in NASCAR,” pronounced Nationwide agent Carlo White. “This sponsorship is a good event for Nationwide to await farrago in racing, as well as that’s something which is unequivocally critical to us. Michael is a unequivocally promising young racer as well as will be a good representative of a Nationwide Insurance brand.”

Despite a efforts of Nationwide, NASCAR farrago has turn a critical issue given fired NASCAR employee Mauricia Grant filed a $225 million lawsuit against a racing joining in 2008, claiming racial as well as passionate discrimination, passionate nuisance as well as prejudicial termination.

Grant, a Black female, pronounced of her NASCAR experience: “I loved it. It was a great, exciting, adrenaline-filled pursuit where we worked with quick cars as well as a most appropriate drivers in a world. But there was an ongoing every day settlement [of harassment]. It was a inlet of a people we worked with, a people who ran it, it trickled down from a top.”

After Grant filed a lawsuit, NASCAR spokesperson Ramsey Poston emphasized a dedication to NASCAR farrago as well as a zero toleration process for any form of harassment. “As an subsequent to event employer, NASCAR is entirely committed to a suggestion as well as letter of affirmative action law,” Poston said. And they have been confident which a Drive for Diversity beginning as well as Nationwide’s sponsorship of Cherry will get ahead their goals of diversity.

”We’re gratified to see Michael, as well as promising young drivers similar to him, consequence a event to take their racing careers to a subsequent level,” pronounced Max Siegel, CEO of a managing group in charge of a farrago initiative. “The goal of NASCAR’s Drive for Diversity beginning is to emanate suggestive opportunities for a wide operation of drivers to contest in NASCAR. Nationwide Insurance will be a good partner for Michael because they have a unapproachable convention of supporting NASCAR as well as farrago in general.”

Cherry, a Valrico, Fla. Native, finished fourth in a point standings during his rookie year in 2008. He will race for a Addis Motorsports at Greenville-Pickens (S.C.) Speedway. Cherry said, “It’s indeed an respect (to) paint Nationwide Insurance. The further of their sponsorship to a Addis group as well as a Drive for Diversity beginning unequivocally creates this an unbelievable event for me. we really plan to have a most of it.”

In addition, a universe of automobile racing skeleton to have a most of NASCAR farrago as well as turn a competition everyone can suffer as well as celebrate.

Todd A. Smith is a web master for ; Regal Mag The preeminent Online Magazine for African American Men. For more report upon this subject revisit a ; Sports Section To review about ; NASCAR diversity


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